Entrepreneurship often gets painted as one or two brave founders who hole up in a garage and remake an industry. While occasionally true, most successful entrepreneurs will acknowledge that they got informal or formal help along the way. On the legal side of things, that often means a consultant. So, what benefits do consultants offer entrepreneurs?
In the beginning, a consultant’s primary job is giving the entrepreneur information. This can take the form of general advice, such as when to seek investors. More often, it takes the form of industry-specific knowledge that the entrepreneur might not otherwise find.
For example, a consultant might tell an entrepreneur that an industry-standard software hasn’t changed in a decade because it’s proven secure. If the entrepreneur plans on replacing that standard software with something that offers better functionality, they must also ensure the new software can match the current software’s security.
Entrepreneurs often become emotionally invested in their product or service because they have so much to lose. After all, friends and family continually invest in these ideas. While venture capitalists or angel investors might shrug off a failure, friends and family often won’t.
That emotional tie can damage objectivity. It can blind the entrepreneur to the fact that the business must pivot or die. A business consultant lacks that emotional tie, which lets them provide an objective perspective about the company, a project, or a strategy.
Entrepreneurs often work with mostly new ideas that can make standard solutions to a problem ineffective. For example, marketing a new product usually works on comparisons to existing products. If the product on offer is revolutionary, there is no current product for that comparison.
That leaves the entrepreneur without a roadmap they can apply. A good consultant can evaluate the problem, use that objectivity, and offer tailor-made solutions. Even better, they can also provide advice on the best ways to implement those solutions.
The kind of passion and drive that makes entrepreneurs willing to assume the risks of launching a business isn’t always enough. Success often depends on the correct information, the proper perspective, and the right solutions. Those are the same benefits that business consultants can provide the entrepreneurs who hire them.