Brainstorming is a great way to generate ideas for a new or existing business. In the business world, brainstorming can be done in small groups. A solo entrepreneur can also use this technique to come up with business ideas. Brainstorming enables you to understand why your business is struggling, and areas where you need to focus your energy.

When you’re coming up with new ideas, make sure to write down all ideas. These ideas can lead to other ideas that might make sense later. Here are a few brainstorming techniques that you can use in your business.

Start with Questions: The best way to come up with ideas is by answering questions. Questions help you to identify business ideas that will help you achieve your objectives. They also help you understand the type of customers you will be dealing with.

Use of a Mind Map: Mind maps have been in use for quite some time. Great thinkers such as Leonardo DaVinci popularized this technique during the twentieth century. This technique is suitable for people who use visual tools. You only need a pen and paper to use this technique. There are also mind maps for digital devices and computers.

SWOT Analysis: SWOT analysis is an essential technique in brainstorming and when developing a business plan. It involves drawing some vertical lines on a piece of paper. These lines should form a four-square grid. The upper box should represent strengths. The lower box should represent the opportunities, the lower right should represent the threats, and the top left box represents weaknesses. You should write concepts and ideas on every part of the box.

Ask: How, Where, What, When, Why, Where: Brainstorming is like filling a puzzle. Ask yourself the fundamental questions of how, where, what, when, why, and where. You should list down the items or sketch them if you are a visual person. This is called the starbursting method.

Use of a Word Map: A word map is similar to a mind map. It involves visualizing things such as your business tagline or name. It would be best if you start by writing names related to your brand goals. Write down words that come to your mind.