Small businesses have been going through dynamic changes since COVID-19 hit. For example, working remotely has become the new normal, and zoom is the new boardroom. We can be sure that some of these trends aren’t going anywhere in 2022. Therefore, to avoid any shockers, read on to see the entrepreneurship trends to keep an eye on in 2022. Let’s dive in.
Remote Work Will Continue Thriving
Thanks to the pandemic, almost 50% of employees work remotely. While adjusting was a bit hectic, there have been perks associated with the trend. For starters, business owners now have a chance to work with talent from all over the world. Also, employees have become more productive thanks to the extra hours of sleeping they’re getting instead of beating traffic.
E-commerce Business Will Continue Growing
Although brick and mortar stores aren’t going anywhere, the competition between brick and mortar stores and e-commerce businesses is now incomparable. Entrepreneurs who want to remain in business have already set up online stores. This is a massive advantage as setting up an e-commerce business can help save on overhead costs and expand the customer base.
Cashless Payments Will Remain Popular
Before the pandemic, the primary mode of payment was cash. However, consumers have now shifted to cashless options such as payment apps, digital wallets, credit cards, and debit cards. This business trend will continue this year, and business owners should consider adding other payment methods besides cash to accommodate their buyers’ needs.
Freelance Workers Will Make up a Large Part of the Workforce
While entrepreneurs had to hire full-time employers for all tasks for reliability, things have changed. The number of gig workers will continue rising this year. However, this is a good thing because entrepreneurs can now hire professionals temporarily whenever they have a task to be completed without going through a lengthy recruitment process.
Video Marketing Will Continue Being the Main Marketing Method
One thing that keeps changing in the business world is advertisement methods. This year, video marketing is one of the major channels of reaching customers. It’s the most effective way business owners can connect with their customers and remind them why they should trust them.
As a business owner, you know that change is inevitable. This couldn’t be more true going into 2022. The only way you’ll compete with your competitors is if you’re willing to up your game and adjust to the new business trends.